Tuesday, May 5, 2009

Store Spotlight: FarFetch.com

Despite best intentions, there truly is no substitute for a well-curated boutique. Because vision is a gift, and being able to translate that laser focus to a merchandise selection is never as easy as it looks.

Which is why FarFetch.com hits the perfect sweet spot, serving up the collective viewpoint of Europe’s best boutiques. Farfetch isn’t the first online store to offer collections from multiple retailers, but where it succeeds is in its ability to play the role of an able matchmaker…everything just kind of fits together and makes sense.

The site (based in London) features many of our favorite jewelry designers -- Maria Francesca Pepe, Noemi Klein, Pamela Love, J. Dauphin, Aris Geldis, Mawi, and Daydream Nation – as well as a host of less publicized talents such Daniel Nagels, Boris Bidjan Saberi , and My Little Drama. Of course, not everyone is enamored with edgy, avant-garde pieces, but if you are (as we are), Farfetch.com is a visual treat.


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